A foraging guide rebuilt from 41 screens to 19, without losing the experts.
[What was the app like before the rebuild — who used it, and why did 41 screens stop working for them?]
[What made simplifying to 19 screens hard without losing the expert foragers — e.g. safety-critical identification steps that can't be cut.]
[A second constraint, if there is one worth naming.]
[What alternatives were considered and rejected?]
[Why was this the right call given the constraints above?]
[What did choosing this give up — see the Outcome section below for one cost already known.]
[Alternatives considered.]
[Reasoning.]
[Cost.]
[Drop finished screens here — a before/after of the navigation is probably the most honest single image for this case.]
Rebuilt app on iOS and Android, 41 screens to 19, launched ahead of the 2023 foraging season.
Store rating moved from 3.1 to 4.4 over the following season. I don't have usage analytics — the client didn't run them, and I didn't push hard enough for them.
Whether simplification cost expert foragers anything. The two who emailed said no; two is not a number.
[What would you do differently, knowing what you know now — the outcome above (no usage analytics) is a natural place to start.]