I'm Kenneth Jensen, a product designer. Each case here shows what I was up against, what I chose, what I rejected, and what it cost.
A collectibles marketplace where the condition of a card is a first-class object, not a photo caption.
A live map for people who ride together — and don't want an account to do it.
Car leasing without the showroom: every digital surface redesigned as one flow from browse to keys.
Screen time that locks by place and by hour — set once by a parent, understood by a child.
The national football teams' articles, video and stats in one platform, built for the ninety minutes that matter.
A foraging guide rebuilt from 41 screens to 19, without losing the experts.
Set as type, not logos — one weight, one size, no brand bigger than another.
Constraints first. I write down what makes the problem hard before I open a design tool, and I show that list to the team.
Every decision has a rejected alternative and a cost. If I can't name both, it isn't a decision yet.
Systems over screens. Tokens, components and governance ship with the product — at Golisto I own that as CPO, at Consid I build it for clients.
Two hats, kept honest. Consultant at Consid Danmark, founder at Golisto and Tagga. The founder work is where I test what I recommend to clients.