Case 03 / 06 — :Dribe — Client
03 / 06Status: Shipped2022

:Dribe

Car leasing without the showroom: every digital surface redesigned as one flow from browse to keys.

Spec
RoleLead product design
Client:Dribe
PlatformsWeb / iOS / Android
Shipped2022
02 · Situation
Template slot — prose, 1–3 short paragraphs

[What was leasing a car like before this redesign — for the customer, and for :Dribe internally? What prompted a rebuild across every surface rather than one screen at a time?]

03 · Problem

[The problem, stated as one sentence a stranger could repeat back.]

Constraints — template slots
01
Constraint

[What made a full cross-platform leasing flow hard — e.g. financing rules, dealer inventory sync, legal contract steps.]

02
Constraint

[A second constraint — technical or organisational.]

03
Constraint

[A third, if there is one worth naming.]

05 · Decisions Template · 3 slots
D.01

[Decision headline — a short declarative sentence.]

On the table

[What alternatives were considered and rejected?]

Why this one

[Why was this the right call given the constraints above?]

What it cost

[What did choosing this give up?]

D.02

[Second decision headline.]

On the table

[Alternatives considered.]

Why this one

[Reasoning.]

What it cost

[Cost.]

D.03

[Third decision headline, if there is one worth its own block.]

On the table

[Alternatives considered.]

Why this one

[Reasoning.]

What it cost

[Cost.]

07 · Surfaces Template slot
Screens

[Drop finished screens here, full-bleed and generous — device frames for mobile, bare screen for web.]

08 · Outcome Template slot
Numbers, or the honest alternative

[Real, sourced numbers → tile pattern from Tagga. No numbers → the Vild Mad pattern: what shipped / what I know / what I don't know, all in prose.]

09 · Reflection
One short block, signed

[What would you do differently, knowing what you know now?]

Next · Case 04 / 06 04 / 06
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