Case 05 / 06 — ForDanmark — Client
05 / 06Status: Shipped2020

ForDanmark

The national football teams' articles, video and stats in one platform, built for the ninety minutes that matter.

Spec
RoleProduct design
ClientDBU / ForDanmark
PlatformsWeb / iOS / Android
Shipped2020
02 · Situation
Template slot — prose, 1–3 short paragraphs

[What was the fan's experience before this platform existed — scattered across which channels? What made match-day specifically the moment to design for?]

03 · Problem

[The problem, stated as one sentence a stranger could repeat back.]

Constraints — template slots
01
Constraint

[What made this hard — e.g. live-match traffic spikes, rights-restricted video, a governing body's editorial approval process.]

02
Constraint

[A second constraint.]

03
Constraint

[A third, if there is one worth naming.]

05 · Decisions Template · 3 slots
D.01

[Decision headline — a short declarative sentence.]

On the table

[What alternatives were considered and rejected?]

Why this one

[Why was this the right call given the constraints above?]

What it cost

[What did choosing this give up?]

D.02

[Second decision headline.]

On the table

[Alternatives considered.]

Why this one

[Reasoning.]

What it cost

[Cost.]

D.03

[Third decision headline, if there is one worth its own block.]

On the table

[Alternatives considered.]

Why this one

[Reasoning.]

What it cost

[Cost.]

07 · Surfaces Template slot
Screens

[Drop finished screens here — full-bleed and generous, device frames for mobile, bare screen for web.]

08 · Outcome Template slot
Numbers, or the honest alternative

[Real, sourced numbers → tile pattern from Tagga. No numbers → the Vild Mad pattern: what shipped / what I know / what I don't know, all in prose.]

09 · Reflection
One short block, signed

[What would you do differently, knowing what you know now?]

Next · Case 06 / 06 06 / 06
Vild Mad 41 screens to 19, without losing the experts. →