[Decision headline — a short declarative sentence.]
[What alternatives were considered and rejected?]
[Why was this the right call given the constraints above?]
[What did choosing this give up?]
The national football teams' articles, video and stats in one platform, built for the ninety minutes that matter.
[What was the fan's experience before this platform existed — scattered across which channels? What made match-day specifically the moment to design for?]
[What made this hard — e.g. live-match traffic spikes, rights-restricted video, a governing body's editorial approval process.]
[A second constraint.]
[A third, if there is one worth naming.]
[What alternatives were considered and rejected?]
[Why was this the right call given the constraints above?]
[What did choosing this give up?]
[Alternatives considered.]
[Reasoning.]
[Cost.]
[Alternatives considered.]
[Reasoning.]
[Cost.]
[Drop finished screens here — full-bleed and generous, device frames for mobile, bare screen for web.]
[Real, sourced numbers → tile pattern from Tagga. No numbers → the Vild Mad pattern: what shipped / what I know / what I don't know, all in prose.]
[What would you do differently, knowing what you know now?]